What is Immunise Melbourne?
Immunise Melbourne is an awareness campaign that aims to increase the vaccination rate of children 0-4 years across the greater Melbourne region.
Immunise Melbourne is designed to provoke discussion around immunisation in a safe and supportive environment. The campaign draws on the concept and great work done by the Immunisation Alliance of WA’s I Immunise campaign. The Immunise Melbourne message is promoted by a range of organisations and individuals in our community, specifically supported by general practices, childcare organisations and local government services.
The people who appear on the Immunise Melbourne posters are real members of our community who have volunteered to be involved. We recognise that these are people who do immunise. Their stories are representative of many people and many families. Our aim is to encourage parents who are hesitant about immunisation to identify in some way with these people and their stories and as a result to choose to also immunise their children.
There are also many more stories that strongly support the case for vaccination, which can be found on other websites. Immunise Melbourne provides easy access to these sites and other trusted, evidence based information which supports parents in their decision making about immunisation.
Although Australian rates of immunisation are some of the best in the world, there is a small and increasing trend of non-immunisation within the greater Melbourne area. Children who are not fully immunised are at risk of contracting vaccine-preventable diseases, such as diphtheria, tetanus, measles and polio, and the short- and long-term health consequences associated with these.
Immunisation also plays a role in protecting individuals who are not immunised, through the concept of ‘herd immunity’.
Immunisation coverage needs to exceed 95% in order to achieve and maintain the level of herd immunity needed to interrupt the spread of vaccine-preventable diseases.*
You can find out all of the latest statistics about immunisation in your area here: www.myhealthycommunities.gov.au/interactive/immunisation, and see the information as a chart here.